Stories by octagondigital
When building our brand, we wish to find our ideal audience and grab their attention with content that provides them value. But just how much of our audience’s time do we have, and how can we be sure that they’re sticking around to engage?
We are seeing more and more brands communicate their political ideology to consumers to take advantage of the massive social media attention around hot button issues. But why is this advantageous, and can it backfire?
The world of online marketing is ever-evolving with constant change. What works for marketers is not always consistent year-on-year, and when new trends emerge, it’s important we get to grips with them.