When building our brand, we wish to find our ideal audience and grab their attention with content that provides them value. But just how much of our audience’s time do we have, and how can we be sure that they’re sticking around to engage?
Maintaining distinct tone and voice across your social media presence can help create more meaningful conversations between you and your audience.
We are seeing more and more brands communicate their political ideology to consumers to take advantage of the massive social media attention around hot button issues. But why is this advantageous, and can it backfire?