The world of online marketing is ever-evolving with constant change. What works for marketers is not always consistent year-on-year, and when new trends emerge, it’s important we get to grips with them.
Here’s a few to bear in mind when putting together strategy this year-
Instagram will double down on IGTV.
Instagram have continued to evolve with the implementation of their new feature, IGTV, which gives brands and influencers the chance to upload longer-form content than was previously restricted by their feed and stories. 2019 is a great time for brands to talk to their customers on IGTV, as we’ll likely see Instagram push the best content makers on that platform in a bid to rival Youtube and other streaming platforms.
Facebook ads continue to offer incredible value.
As noted by famous online marketer Gary Vaynerchuk, “The biggest companies and brands in the world are the ones who take advantage of underpriced attention the most.” There are numerous brands who have attributed their million-dollar growth to harnessing the power of Facebook ads. There are a number of tips to help you get the most out of Facebook’s ad tool, such as re-targeting your most engaged customers and segmenting your audience – get in touch with us to learn more.
People continue to distrust traditional ads.
This one is no secret and is a continuing trend, so it’s massively worth your time bearing in mind alternatives to traditional online advertisement. An ever-growing number of people are using ad blockers, so even if you’ve nailed an impressive campaign, your audience might not even see it. For this reason, influencer marketing (using influential figures to engage with your product and create exposure for your brand) is still on the rise, as is efforts to attain earned media, which refers to customers talking about your brand to naturally expand your reach.
Customers are demanding personalisation.
If you are attempting to serve customers across multiple different demographics with multiple interests, one email or ad directed at everyone is no longer acceptable. According to Jainrain (https://bit.ly/2UfOYXR), ‘up to two thirds of adults would leave a site if shown the wrong ad’, 74% of consumers get frustrated when content has nothing to do with them and 90% of marketers believe personalisation is the future. The answer? Segment your audience into groups that behave similarly and that engage with similar content, and then target them with different ads and emails dependent on that information. This way, you’ll be reaching consumers that are actually interested in what they’re receiving and therefore their attention is much more likely to convert to a sale. Also, now that GDPR is in full effect (contact us for more info on this – it’s important!), the above is more necessary than ever before.
Do you need help with marketing strategy for you or your business? We’re here to help. Contact us here.