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What is SEO? And why is it important?

If you’re confused by the world of SEO or aren’t quite sure how it all works, we’re here to help and would love to hear from you.

For now, here are the basics!

What is SEO?

In simple terms, SEO – or ‘Search Engine Optimisation’ – is the process of engineering the text and features within your website so that it ranks higher on internet search engines such as Google. If your website ranks highly, more people are more likely to visit it – that’s more website traffic for you and more eyes on your business.

Fundamentally, it all comes down to making sure your website provides potential customers with the information they’re actually looking for. The more relevant terms and information you provide, the better chance you have of attracting customers.

Is including the relevant terms all I have to worry about?

Well, no. The key to effective, enjoyable website content is not just including the words and phrases used by people who are looking for your product or service, but working those elements into well-crafted and genuinely useful content. On top of this, you need to work to build authority within your field. At Octagon Digital, we can help you do just that.

How does Google rank websites?

Google keep the exact ranking factors close to their chest, but experienced online marketeers – including our team here at Octagon – agree that keyword usage, the number and quality of inbound links, the time a user spends on your site and it’s mobile optimisation are just some of the key areas to take into account.

But Google loves making changes its online algorithm (sometimes multiple times a year!), so it’s a good idea to make sure you keep on top of these updates, or have an experienced team behind you can help keep your SEO up-to-date and effective.

Why’s it important for my website to be highly ranked?

Think about the last time you searched for something on Google. When’s the last time you looked past the first page of results?

97 percent of people don’t. Having your website appear on page 1 – or as close as you can get it – is vital.

Is it all about Google?

Google is the most visited webpage in the world, and owns about 75 percent of the overall search market. Chances are, you and most of the people you know go to Google when they want to ask a question or search for a product online.

The other 25 percent of the market – which includes engines like Yahoo and Bing – is important too, but since Google is the market leader, they are the ones to pay attention to.

I run a small/medium size business – is this all relevant to me?

Absolutely. We pride ourselves on offering agency-level work alongside the affordable prices and personal touch of a small team. That means we understand how to use and implement SEO practices for smaller scale business as well as large ones.

For small and medium sized businesses, we’ll assess how much attention should be paid to local SEO, which aims to optimise your website so that people within a specific location can find you quickly and easily. User reviews, local citations and backlinks play a part here. These techniques are especially important if most of your customers come from your local area.

We are a small team of digital marketing specialists and web designers working throughout London and East Anglia.

We have a wealth of experience in the SEO practices we’ve outlined above, as well as social media, content production, website design & graphic design.

If you’d like to know more about working with us or just want to chat about how we can help your business, get in touch!