Online blogs remain an easy, effective tool for businesses of all sizes to find and retain potential customers, as well as building brand trust. With the right battle plan, you can get your own blog up and running with just a few simple steps.
But first, why are blogs important?
According to WordPress, over 400 million people view blog posts every month – that’s a huge pool of potential customers looking for content.
With a well-crafted and consistent blog, your website will experience more organic traffic. That means more eyes on you and your products, from the kinds of relevant people who may turn into customers. If done right, your blog could also help you to reach new markets.
And that’s not all. With all the hard work you’ve put in to start your own business, you deserve to be recognised. Think of the unique insights you could share, and what you have to add to the conversation. Your own blog will help to strengthen your brand voice and establish you as an authority in your field.
Here are 4 simple tips on how to get started.
1 – Establish your voice and tone.
As noted by entrepreneur.com, “70 percent of consumers prefer getting to know a company via content marketing rather than ads”.
The key here is “getting to know”. The best blogs speak to the consumer like a real human being, with real wants, desires and interests, rather than just a potential sale. That’s why establishing a consistent, personable tone of voice that your consumers will come to recognise is important.
With every blog post, you’re introducing yourself to potential new readers. And you know what they say: you never get a second chance to make a first impression. How do you want to come across, and what image do you want your blog posts to convey to the world?
2 – Set your blogging goals.
Blogging for blogging’s sake isn’t the best use of your valuable time. Crafting blog posts with a clear purpose will help you remain consistent, and will naturally lead to better content.
Are you writing to improve your SEO (more on how you can improve your SEO here) Is the purpose simply to generate traffic and improve your brand awareness?
We always take a deep look at businesses to help make sure their blog – and all other online content – is working toward their goals.
3 – Be consistent.
You’ll have noticed the word “consistent” a few times already, and here’s why.
Starting a new blog and abandoning it halfway won’t help you get to where you want to be. Search engines like Google like keeping things fresh, and are more likely to place your website higher in their rankings if it’s churning out relevant, frequent content. Writing more consistently will also help you become better at – you guessed it – writing.
Opinions differ on how many posts you should be creating, but forbes.com note that “16 or more blog posts per month received almost 3.5 times more traffic than companies publishing between 0 and 4 per month”.
4 – Invite your readers to take action.
You’ve created an interesting, informative blog post. Now it’s time to prompt your readers to learn more about you and your business.
You’ll notice that most blog posts might link out to other articles or sales pages, or invite readers to fill out a quote request or email sign-up form. These are just a few techniques we can use to synergise creative content with sales messaging, without advertising too much and turning consumers away.
We pride ourselves on offering agency-level work alongside the affordable prices and personal touch of a small team. When it comes to helping you kickstart your own blog, we’ll take an in-depth look at your business goals together, and help tell your story to the world.
Get in touch if you’d like to learn more!