The Covid-19 crisis entered our lives unpredicted and unprecedented times and provides an interesting challenge for businesses who must now re-design their content marketing strategy to fit the current climate.
Make use of your time stuck at home,
How to set up your business blog.
Ads, emails, video scripts, headlines, landing pages… Effective copywriting is the binding force that ties the different elements of a complete Digital Marketing plan together. You can spend thousands on stunning video, and re-touch your company’s images for months until…
When building our brand, we wish to find our ideal audience and grab their attention with content that provides them value. But just how much of our audience’s time do we have, and how can we be sure that they’re sticking around to engage?
Maintaining distinct tone and voice across your social media presence can help create more meaningful conversations between you and your audience.
We are seeing more and more brands communicate their political ideology to consumers to take advantage of the massive social media attention around hot button issues. But why is this advantageous, and can it backfire?