The Covid-19 crisis entered our lives unpredicted and unprecedented times and provides an interesting challenge for businesses who must now re-design their content marketing strategy to fit the current climate.
Category Social Media
Make use of your time stuck at home,
Maintaining distinct tone and voice across your social media presence can help create more meaningful conversations between you and your audience.
We are seeing more and more brands communicate their political ideology to consumers to take advantage of the massive social media attention around hot button issues. But why is this advantageous, and can it backfire?