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Oliver and Alexander, founders of Marshmallow, noticed that people moving to the UK are ripped off by banks, insurers and other financial institutes and that international drivers born outside of the UK pay huge amounts more for insurance. They didn’t like it. Marshmallow was founded to offer fair insurance and significant savings to expats living in the UK and successfully launched in 2018.


They came to us to help them develop an SEO strategy, content plan & a social media campaign plan.

“Octagon Digital set up our SEO & Content structure and strategy. They were communicative, transparent and diligent throughout while still managing to turn around the work really quickly. They were a pleasure to work with and I would recommend them to anyone.” – Oliver Kent-Braham, Marshmallow

We developed a comprehensive list of search terms they should be targeting, how they should be integrating them into their website and what content they should be producing to maximise the amount of relevant traffic they would get. We did this in multiple languages to be sure all of their target markets could easily find Marshmallow.


Once we had completed the SEO plan, we used this to produce Marshmallow’s social media strategy. We gave them clear guidelines to follow, content to post and metrics to measure.


Marshmallow started implementing our strategy shortly after their launch and have seen fantastic results.


Take a look at Marshmallow. We think what they’re doing is pretty cool – marshmallow.com



May 20, 2020